JPG vs PNG vs WebP — Which Format Should You Use?

Choosing the right image format can cut your file size in half with no visible quality loss. Here is the simple rule of thumb for photos, graphics and the web.

Step by step

1. Use JPG for photographs — smallest size for realistic images.
2. Use PNG when you need transparency or crisp text/logos.
3. Use WebP for the web — 25-35% smaller than JPG at the same quality.
4. When unsure, convert to WebP and compare the size yourself in the Convert tool.

FAQ

Is WebP better than JPG?

For the web, usually yes — WebP is typically 25-35% smaller at equal quality and supports transparency. Every modern browser supports it.

Does converting JPG to PNG improve quality?

No. JPG already discarded some data; converting to PNG only makes the file bigger without restoring quality.

Which format is smallest?

For photos: WebP < JPG < PNG. For logos/flat graphics with few colours: PNG or WebP.

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